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On an earnings call today, an ASUS executive admitted that Apple launching a more affordable MacBook Neo is a "shock" to the PC industry (via PCMag). In the U.S., the MacBook Neo starts at just $599, or at an even lower $499 for college…

Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and…

CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026.In the interview, Cook revealed the two things that are "essential" to Apple: people and culture. "Yes,…

Apple on Friday added three new executive profiles to its leadership page for Jennifer Newstead, Molly Anderson, and Steve Lemay. Jennifer Newstead, Senior Vice President and General Counsel: Newstead is Apple's top lawyer, overseeing…

The first benchmarks for the iPhone 17e surfaced in the Geekbench 6 database today, offering a closer look at the A19 chip's performance. For multi-core CPU performance, the highest score the iPhone 17e achieved so far is 9,241. As…

Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The ‌MacBook Neo‌ uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has…

Apple Unveils Two New ProductsApple today introduced two new devices, including the iPhone 17e and an updated iPad Air. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic…

Ahead of the launch of new iPad Air models equipped with the M4 chip, preliminary Geekbench benchmark results have surfaced for the device, giving us an idea of how its performance compares to the prior-generation M3 ‌iPad Air‌. A pair of…

Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous…

Amazon today has brought back a few $100 discounts on the iPad mini 7, starting at $399.00 for the 128GB Wi-Fi tablet, down from $499.00. It's been nearly a month since we last tracked prices this low on the iPad mini 7. Note: MacRumors is…