Apple’s partnership with Major League Soccer (MLS)<\/a> is expanding with a new agreement that will see Apple’s Beats brand become the official consumer audio products partner of MLS. As part of the partnership, Beats will produce exclusive custom headphones for eight MLS clubs, with additional clubs to follow.<\/p>\n “For more than a decade, Beats headphones have been chosen by the world’s top athletes to help them get game ready and heighten their focus, while also allowing them to show off their style and personality,” said Chris Thorne, Beats’ CMO. “We are extremely excited to join forces with the MLS, one of the fastest growing and most dynamic sports leagues in the world. Beats will be working closely with the MLS clubs and top players to deliver amazing experiences throughout the upcoming season.”<\/p>\n<\/blockquote>\n The announcement comes just a few days ahead of the new MLS season which will see Apple TV<\/a> once again serving as the worldwide home for MLS streaming with MLS Season Pass<\/a>. MLS Season Pass is available in over 100 countries, with pricing in the U.S. set at $14.99 per month or $99 for the full season. Apple TV+<\/a> subscribers receive a discounted price of $12.99 per month or $79 for the full season.<\/p>\n<\/div>\n<\/div>\n<\/article>\n In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver’s license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available …<\/p>\n<\/div>\n<\/div>\n<\/div>\n Following the launch of Apple’s Vision Pro headset, attention has shifted towards what is next on the company’s agenda this year. As usual, March should be eventful for Apple, as it is expected to release new MacBook Air, iPad Pro, and iPad Air models during the month. In a recent press release, Apple also confirmed that iOS 17.4 will be released in March. Below, we recap what to expect…<\/p>\n<\/div>\n<\/div>\n<\/div>\n
The eight clubs that will initially receive custom Beats headphones include Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville SC, NYCFC, St. Louis City SC, and Toronto FC, and MLS players will be featured in Beats marketing campaigns through both Beats and MLS.<\/p>\n\n
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