{"id":3934,"date":"2023-09-08T10:00:13","date_gmt":"2023-09-08T10:00:13","guid":{"rendered":"https:\/\/www.macrumors.com\/2023\/09\/08\/apple-staff-recommend-iphone-15-usb-c-accessories\/"},"modified":"2023-09-08T10:00:13","modified_gmt":"2023-09-08T10:00:13","slug":"apple-retail-staff-drilled-to-recommend-iphone-15-usb-c-charging-accessories-at-point-of-sale","status":"publish","type":"post","link":"https:\/\/wp.amobil.online\/apple-retail-staff-drilled-to-recommend-iphone-15-usb-c-charging-accessories-at-point-of-sale\/","title":{"rendered":"Apple Retail Staff Drilled to Recommend iPhone 15 USB-C Charging Accessories at Point of Sale"},"content":{"rendered":"\n
With Apple’s iPhone 15<\/a> series launch potentially now just two weeks away<\/a>, Apple retail employees are reportedly<\/a> being drilled to emphasize to customers at the point of sale that the switch to USB-C means the new devices cannot be charged with existing Lightning chargers that they may already own. <\/p>\n Apple has used its proprietary Lightning port on iPhone<\/a> models for over 10 years, but in recent years Apple’s Macs and iPads have all transitioned to the more common USB-C charging standard. Pressure to comply with new regulations implemented in Europe reportedly hastened the company’s decision to switch to USB-C for iPhones<\/a>, however despite its initial reluctance to make the change in 2023, Apple stands to profit enormously from the switch.<\/p>\n According to Apple analyst Ming-Chi Kuo<\/a>, Apple in March significantly increased the total shipment forecast of its 20W USB-C charger by approximately 120% for the third quarter of this year, and set 20W USB-C charger shipments at about 70 million units for the fourth quarter. Overall, Apple’s 20W USB-C charger shipments in 2023 are anticipated to see a significant 30\u201340% year-on-year growth, amounting to 230\u2013240 million units, thanks to the strong replacement demand.<\/p>\n Kuo believes Apple’s upcoming \u200ciPhone 15\u200c series will include support for faster charging speeds<\/a> when used with MFi-certified USB-C chargers, including its own 20W Power Adapter, while Leaker ShrimpApplePro has said<\/a> that \u200ciPhone 15\u200c models will only officially support USB-C accessories certified by the Apple Made for \u200ciPhone\u200c (MFi) program. <\/p>\n <\/p>\n
When customers purchase a new \u200ciPhone 15\u200c model, Apple staff will be trained to caution that while a USB-C to USB-C cable is included in the box, a USB-C charger is not. Employees will therefore direct customers to the in-store availability of Apple USB-C power adapters and additional Apple-certified USB-C cables to meet the need for multiple charging locations.<\/p>\n