Alongside new MacBook Pro models with mega-fast processors and inexplicable notches, Apple announced the long-awaited AirPods 3 at its event on 18 October 2021. They’re a clear upgrade on the previous models from 2019, offering superior (claimed) battery performance, an updated design and support for Spatial Audio and Adaptive EQ. But will you be able to get your hands on a pair?

New Apple products – and especially ones as high-profile as the third-gen AirPods – tend to be snapped up almost as soon as they appear, and cost a lot if you buy direct from Apple. Luckily we’re here to guide you through the buying process and reveal where the AirPods are in stock, and where they’re cheapest.

For broader advice about Apple’s headphone line-up, check our roundup of the best AirPods deals.

Where to buy AirPods 3: Design

Where to buy AirPods 3: Design

When were the new AirPods released?

The AirPods 3 went on sale directly from Apple and other retailers on 26 October 2021.

See everything Apple announced at its 18 October launch event.

How much do the new AirPods cost?

The third-gen AirPods have an RRP of £169 / $179 / AU$279.

Apple hasn’t discontinued any of its existing AirPod models with the launch of the new pair, so they sit alongside the second-gen AirPods from 2019 and the AirPods Pro and AirPods Pro on the Apple store. Here’s the full pricing:

See our comparison of the AirPods 3 to the AirPods 2.

How to get a good AirPods 3 deal

The RRP given above is how much the AirPods 3 will cost if you buy direct from Apple. A few months on from the launch, most other retailers are still selling at or close to that price: the standard discount for UK buyers at time of writing, for example, is a relatively small £10 off, a saving offered by John Lewis, Amazon, AO and Argos, among others.

Even KRCS, which routinely knocks a small amount off the RRP on even brand-new Apple products, currently doesn’t have a discount on the third-gen AirPods.

If you’re looking for a significant saving on Apple’s RRP, it’s a matter of waiting for the initial burst of demand (and the stock shortages we’ve been seeing, especially in the crucial period before Christmas) to die down. We should start to see some real bargains as we move into spring and summer 2022 – particularly if Apple launches new AirPods Pro at its spring event.

Where to buy the new AirPods (2021)

The retailers below are all offering the AirPods 3 right now. We’re seeing movement on price and stock levels, so check back frequently if your favourite retailer has run out, or isn’t offering a discount.



Live AirPods 3 price tracker

You can keep an eye on the best prices across a wide range of retailers in our automated table, embedded below.

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