Spotify Tests Vertical Scrolling ‘Audio Newsfeed’ to Aid Podcast Discoverability

Spotify is testing a new podcast feature that uses a TikTok-style vertical “audio newsfeed” to enhance podcast discoverability in the app, reports TechCrunch.
General Spotify Feature

As shown in the embedded video below posted to Twitter, the newsfeed presents users with 60-second audio clips of shows in a vertically scrolling feed. It reportedly uses a machine learning model that has been trained on 100,000 hours of audio to make it capable of automatically selecting which clips to showcase.

Spotify says the feature is based on technology that the company acquired when it bought Podz last summer for around $49 million. The startup created the “audio newsfeed” to solve the problem of podcast discovery by using a TikTok-style vertical scrolling format, and what made it particularly innovative was its ability to select audio clips of shows in a way that didn’t rely on podcast creators to produce their own clips.

In regions where the feature is being tested, a dedicated “Podcasts” button in the app takes users to the vertical feed, where a show’s cover art is displayed as the associated audio clip plays. The clip is also transcribed on screen as it plays, with the words highlighted as they are spoken. A play button allows users to continue listening to the show, while a plus button lets users add the episode to the app’s “Your Episodes” list.

Spotify confirmed to TechCrunch that it was testing the technology it acquired from Podz, but did not offer a roadmap for the feature’s general release:

“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson said. “Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.”

Spotify has been focusing heavily on podcasts over the course of the last few years in a bid to challenge Apple’s historical dominance in the podcasting sphere. Spotify has also been working on original podcast content and has purchased several well-known podcasts since 2019.

Popular Stories

Kuo: iPhone 14 Pro’s Larger Camera Bump Due to New 48MP Camera System

The increased size of the iPhone 14 Pro and iPhone 14 Pro Max’s rear camera array is due to all-new 48-megapixel Wide camera systems, according to reputable Apple analyst Ming-Chi Kuo.
In a tweet, Kuo responded to leaked schematics recently shared by Max Weinbach. The schematics showed that the rear camera plateau of the iPhone 14 Pro models will increase by about five percent in each…

Gurman: iPad Pro With ‘M2’ Chip and MagSafe Charging Likely to Launch in Fall 2022

Bloomberg’s Mark Gurman expects next-generation iPad Pro models to launch in the fall of this year, according to his latest newsletter.
In his “Power On” newsletter, Gurman speculated that since Apple did not launch new iPad Pros this month at its “Peek Performance” event, it is reasonable to now expect new models to arrive between September and November this year. In a previous report,…

M1 Ultra Mac Studio vs. M1 Max MacBook Pro

If you’ve been wondering how the top-end Mac Studio compares to the highest-end MacBook Pro, look no further, because we have a real-world usage comparison that doesn’t rely solely on benchmarks. Over on YouTube, MacRumors videographer Dan tested both machines with his real world workflow.
Subscribe to the MacRumors YouTube channel for more videos. Dan has been using the M1 Max MacBook Pro to …

Apple Announces iPhone Driver’s Licenses Coming Soon to These 11 U.S. States

Apple today announced that Arizona residents can now add their driver’s license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Arizona is the first U.S. state to offer this feature to residents, with many other states planning to follow suit.
Apple said that Colorado, Hawaii, Mississippi, Ohio, and…

Samsung’s iMac-Style ‘Smart Monitor M8’ With AirPlay Now Available to Pre-Order

Samsung today announced it has opened pre-orders for its new Smart Monitor M8, a 32-inch display that offers USB-C charging connectivity, AirPlay support, and several smart TV features built into its distinctively iMac-like design.
The M8 houses a 4K UHD flat LCD panel providing 400 nits of brightness, a 60Hz refresh rate, 99% sRGB, HDR support, and adaptive picture technology that…

Comments are closed.