Intel’s Latest PC vs. Mac Ad Involves a ‘Social Experiment’ With Apple Fans
Intel today shared a new ad titled Breaking the Spell: Social Experiment. In the four-minute video, Intel invites 12 supposed Apple fans to a focus group showcasing features of “upcoming devices” that were, in fact, PCs that are already on the market. The ad was spotted earlier by French website MacGeneration.
The video starts out by saying that many Apple fans only care about Apple products, and Intel attempts to change that viewpoint. The supposed Apple fans are ushered into a room that looks similar to an Apple Store, creating the impression that they are being shown new Apple products, but the devices are actually PCs powered by Intel processors.
According to Intel’s Ryan Shrout, the ad features each participant’s “real” reactions instead of scripted ones. “It’s surprising to see how many people that utilize tech still don’t know the capabilities of the PC,” he said in a tweet.
The ad is part of Intel’s #GoPC marketing campaign that it launched last year after Apple started transitioning to custom Apple Silicon chips in Macs. Intel even recruited former “I’m a Mac” actor Justin Long for some of the ads.
Some Users Having External Display Connection Issues With macOS Big Sur 11.1 and 11.2
Some macOS Big Sur users who are running the 11.1 and recently released 11.2 update have been experiencing ongoing issues with external displays, based on multiple reports on the MacRumors forum, Apple Support Communities, Twitter, and Reddit.
There are at least two separate issues at play, but both are related to external display connections. The problems appear to have started with the…
iPhone 12 Colors: Deciding on The Right Color
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color.
iPhone 12 mini and iPhone 12
The iPhone 12 mini and iPhone…
iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won’t Get You 6
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it’s been around since iOS 11 was in beta testing.
At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly.
Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning
Apple has published a FAQ titled “Expanded Protections for Children” which aims to allay users’ privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. “Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of…
Some Users Reporting Excessive Battery Drain Following iOS 14.6 Update
Following the release of iOS and iPadOS 14.6 last week, some users have taken to social media and online forums to note that their devices have been experiencing excessive battery drain since installing the software updates.
The Apple Support Community and MacRumors forums are riddled with posts from users stating their device now drains faster following the update. One user on the Apple…
Phil Schiller Says iPhone Was ‘Earth-Shattering’ Ten Years Ago and Remains ‘Unmatched’ Today
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone’s past, present, and future.
The report first reflects upon the iPhone’s lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed…
Apple Collaborates With Maroon 5 to Add ‘Memories’ Song to Photos App
Apple has teamed up with Maroon 5 to add the group’s new song “Memories” to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. “Memories” will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software.
Memories in the Photos app are created …
‘Being James Bond’ Retrospective Will Be Free to Watch Through Apple TV App
Update 9/7/21: “Being James Bond” is now available to watch through the Apple TV app. Ahead of the theatrical release of James Bond film “No Time To Die” on October 8 in the United States, a 45-minute retrospective titled “Being James Bond” will be available to watch for free through the Apple TV app, according to Deadline.
The story from MGM is said to feature Daniel Craig reflecting …
iPhone 13 Lineup Expected to Use Qualcomm’s Snapdragon X60 Modem With Several 5G Improvements
Apple’s next-generation iPhone 13 lineup will use Qualcomm’s Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes.
Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone…