When is Apple’s Back to School Sale 2021?

Apple’s Back To School promotion has returned to Australia, New Zealand, South Korea and Brazil. Students and teachers can claim a free pair of AirPods along with 20% off AppleCare+ when buying a Mac (includes M1 MacBooks) or an iPad Pro or Air.

Here’s everything you need to know.

When is Apple’s Back to School Sale 2021?

Apple’s Back to School Sale for Australia, New Zealand, and South Korea will run from 7 January to 16 March, 2021. Apple Brazil’s Back to School Sale started 6 January and will end 15 March, 2021.

While Apple has not yet confirmed the promotion for the UK Education Store or US Education Store, we anticipate a similar offer will begin this summer, in keeping with past years. Last year, the offer launched in the US in June and in July in the UK. 

What is Apple’s Student deal for 2021?

Apple’s 2021 Back to School deal looks a lot like last years.

If you are at university, or about to start university or higher education, and you want to buy a new Mac or iPad, you will be able to receive a free pair of AirPods (normally worth £159/$159/AUD$249).

In the past, Apple’s Back to School deal bundled a pair of Beats headphones but it looks like Apple is not bringing that deal back.  

If you don’t want the AirPods, you can get £159/$159/AUD$249 off the AirPods with Wireless Charger or AirPods Pro if you choose to upgrade. The AirPods Max isn’t included in the offer.

This means students can get:

  • A free set of AirPods worth £159/$159/AUD$249
  • Or, an AirPods and Wireless charging case set worth £199/$199 and pay the £40/$40 difference
  • Or, the ANC-enabled AirPods Pro and pay the difference of £90/$90

How to get Apple’s Back to School deal

To get the deal, follow these steps on your country’s designated Apple Education site:

Go to this page if you’re in Australia

Go to this page if you’re in New Zealand

Go to this page if you’re in South Korea

Go to this page if you’re in Brazil.

While Apple hasn’t announced its Back to School Sale for the UK and US, you can see its standard educational pricing in the US and in the UK. In the UK you need to verify your student or staff status with UNiDAYS here.

We also run through everything you need to know about using Apple’s Education Store in this guide to shopping in the Apple Education Store.

Apple Back to School deals on Mac

Last year, US Apple knocked up to $200 off the price of Macs in its Back to School Sale. This included offers on the updated MacBook Air (2020) and updated 13in MacBook Pro, both of which had $100 off. The MacBook, MacBook Air, MacBook Pro and iMac and iMac Pro were all eligible for the free AirPods offer. This year we expect to see similar discounts on the new Silicon Mac.

The UK saw comparable discounts, though students and educators would need to log in via UNiDAYS website to see the offers. See more information in our guide to using the Apple Education Store in the UK.

Educational Store discounts up to £280 are available for UK students.

Apple Back to School deals on iPad

If you’d prefer an iPad, you’ll find education pricing available to save you some cash on the tablet itself, and again you’ll get the AirPods thrown in if you’re in the countries mentioned above.

The iPad Pro and iPad Air are both eligible for the Back to School offer.

It’s worth checking out our student deals hub for more great back to school offers. We’re also looking at the best iPad deals right here.

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