iPhone 12 mini is less popular than the larger models

According to a new report from Consumer Intelligence Research Partners (CIRP), the four models of iPhone 12 accounted for 76 percent of Apple’s mobile sales during the fall, despite the delayed launch.

The “regular” 6.1-inch model is the most popular and accounted for about 27 percent of sales. Shortly after that come the iPhone 12 Pro and iPhone 12 Pro Max with around 20 percent each, while the iPhone 12 mini with a screen of 5.4in accounted for only 6 percent of sales.

Prior to the launch, many experts considered that the iPhone 12 mini could be a popular model, as many users demanded a smaller mobile phone with modern components.

A possible explanation for the unexpectedly low interest in the iPhone 12 mini could be that potential customers are choosing the similarly small (but Home button equipped) iPhone SE, or that they are choosing the significantly cheaper iPhone XR or iPhone 11.

This follows news that 90% of phone activations on Christmas day were iPhones, according to a report from Flurry Analytics. That report can give an overview of the popularity of certain iPhones in the holiday season. Read more here: Which iPhone was most popular for Christmas 2020?

Via 9to5Mac

This article originally appeared on Macworld Sweden. Translation by Karen Haslam.

Comments are closed, but trackbacks and pingbacks are open.